Breaking News: The Unexpected Scent Trending Among Gen Z This Spring
Among the waves of social media influence, a surprising and unconventional scent has captured the adoration of Gen Z this spring: the breezy, nostalgic aroma of fresh grass. It’s leaning into nature, a nod to eco-consciousness, and an aroma with roots deeper than what a superficial sniff might suggest. Fresh grass isn’t just a fragrance; it’s a sensory experience that resonates with nostalgia, curtain-raising memories of schoolyard summers, lazy park afternoons, and a growing digital advocacy for eco-friendliness.