
Fragrance Psychology: Latest Research and Insights
Fragrance psychology dives into how scents shape our mental world, and it’s a delightful journey. Our sense of smell is more primitive than our other senses, wired directly to the limbic system — the brain’s vault of emotions and memory, which is why {keyword} often evoke emotional memories automatically and primally. {keyword} isn’t just about magical scent-memory moments; it’s highly practical, too, with businesses using scents strategically to create a special atmosphere.