The Psychology of Scent Selection: Understanding the Influence of Aroma on Our Mind
Scent psychology plays a crucial role in shaping our emotions, memories, and perceptions. Our sense of smell connects directly to the brain’s limbic system, which is the puppet master of emotions and memories. This connection is like a shortcut, bypassing the need for rational thought and heading straight for the emotional jugular. That’s why a scent can trigger feelings before you even register what’s happening, thanks to the psychology of scent.