fragrance science

Scent perception is an intricate process that connects our sense of smell directly to emotions, memories, and even physical sensations. Our noses can detect thousands of different odors, thanks to a suite of olfactory receptors in our nasal cavity. These receptors are like diligent little code-breakers, deciphering chemical signals and sending them to the brain, which then interprets these signals into what we understand as distinct smells. This is ‘scent perception’ at work, an intricate process that connects our sense of smell directly to emotions, memories, and even physical sensations.

Scent marketing uses specific fragrances to influence consumer emotions and buying behaviors. Our sense of smell is a big deal, with people 100 times more likely to remember something they smell than something they see, hear, or touch. By understanding fragrance psychology, businesses can tap into these emotional cues, drawing consumers deeper into the brand experience. Businesses can boost customer experience, create emotional connections, and enhance brand recall by implementing scent marketing effectively.