fragrance science

[Candy Cloud] These Sweet TikTok Perfumes Are Going Viral

The ‘perfume that smells like candy’ trend is captivating the beauty and fragrance community on TikTok, with sweet fragrances evoking nostalgia and comfort. This trend report delves into the heart of this phenomenon, exploring the history of perfumes, the science behind candy-inspired scents, and the impact of social media on the fragrance industry. With the rise of ‘perfume that smells like candy’, consumers are seeking out fragrances that not only smell good but also evoke emotions and memories.

Nicole Granger April 15, 2025

Perfume Fixatives: The Secret to Long-Lasting Fragrance

Ever wondered why some perfumes linger on your skin for hours while others fade away in minutes? The answer lies in a crucial ingredient: perfume fixatives.

Sophie Langford April 15, 2025

[Note by Note] The Complete Scientific Guide to Perfume Layers

Understanding perfume notes isn’t merely an indulgence of the senses but also a study in precision chemistry, allowing us to create, choose, and apply perfumes with informed confidence. By dissecting the perfume layers, commonly known as perfume notes, we fully appreciate the complexity these fragrances carry.

Nicole Granger April 15, 2025

What They Don’t Tell You About Perfume Formulation (and Why Perfume Oxidation Is the Silent Killer

Ever wondered why your favorite perfume sometimes smells different after a few months, or why some scents seem to fade faster than others? The answer

Nicole Granger April 15, 2025

The Rise of Savory Scents: Why Perfume Is Getting Weirder—and Better

The fragrance world is undergoing a bold transformation. Gone are the days when perfumes were defined solely by sweet florals, juicy fruits, or creamy vanillas.

Nicole Granger April 15, 2025

10 Best Summer Colognes for 2025: Fresh Scents to Stay Cool and Confident

Summer 2025 is here, bringing with it sun-soaked days, balmy nights, and endless opportunities for adventure. Whether you’re lounging by the pool, strolling along the

Nicole Granger April 14, 2025

The Rise of Peach in Perfumes: [How This Sweet Note Became 2025’s Biggest Trend]

Move over, rose and vanilla—there’s a new star in the fragrance world. Peach, with its juicy sweetness and playful charm, is taking center stage in

Nariman Abd Elmonim April 14, 2025

Smell Amazing All Day at Coachella: [How to Layer Perfume Like a Pro in 5 Step]

Coachella is more than just a music festival—it’s a celebration of style, self-expression, and unforgettable experiences. But with long days under the desert sun and

Nariman Abd Elmonim April 14, 2025

[Spring Scent Drop] 10 Perfumes That Are Breaking the Internet

Discover the best spring perfumes that are making waves online, from Jo Malone London’s Yellow Hibiscus Cologne to Dolce & Gabbana Light Blue Forever. These {keyword} are perfect for refreshing your perfume collection with scents that capture the essence of spring. Whether you’re a perfume connoisseur or a novice to the fragrance world, you’ll find valuable insights in our curated list of the best spring perfumes.

Nicole Granger April 13, 2025

[Scent + Memory] How Fragrance Triggered My Emotional Awakening

Scent memory is a powerful trigger that can evoke instantaneous emotional responses, linking aromas directly to memories more vividly than any other sense. Through exploring scent memory, I embarked on an odyssey of discovery leading to profound self-awareness and emotional maturity. By embracing aromatic tools, you pave paths to a deeper self-understanding—where nostalgia isn’t just a dreamy illusion of the past but becomes a pioneer in your journey to achieving lasting emotional wellness.

Sophie Langford April 13, 2025

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