Why Everyone’s Obsessed with Intense Perfumes (And What Makes Them So Addictive)
In 2025, the fragrance world is experiencing a surge in popularity for highly concentrated perfumes, often labeled as “extrait” or “intense.” These fragrances are captivating perfume lovers with their powerful scent trails, luxurious depth, and impressive longevity—ushering in a new era of accessible luxury and olfactory maximalism. What Are Extrait and Intense Perfumes? Extrait perfumes, […]
Ditch the Bottle: Solid Perfumes Are Reinventing How We Wear Fragrance in 2025
Solid perfumes are taking the fragrance world by storm in 2025, offering a fresh, modern alternative to traditional sprays. With their compact formats, skin-friendly formulas, and discreet application, these wax-based scents are redefining how we experience and enjoy perfume. Why Solid Perfumes Are Trending 1. Portability & ConvenienceSolid perfumes come in sleek, travel-friendly containers that […]
[Find Your Match] The Viral Fragrance Quiz Everyone’s Sharing
The search for a signature scent has taken a novel turn with the rise of the personalized fragrance industry. A viral fragrance quiz is making waves by promising to help individuals discover their perfect match—scent-wise, utilizing AI algorithms to provide increasingly accurate recommendations for a personalized fragrance.
[Inside the Lab] How Modern Fragrances Are Scientifically Built
Understanding how perfume is made involves unraveling a complex tapestry woven with chemistry, precision, and innovation. The journey of creating a fragrance commences in the laboratory, backed by chemistry and meticulous research, to understand how perfume is made.
