[Candy Cloud] These Sweet TikTok Perfumes Are Going Viral

The ‘perfume that smells like candy’ trend is captivating the beauty and fragrance community on TikTok, with sweet fragrances evoking nostalgia and comfort. This trend report delves into the heart of this phenomenon, exploring the history of perfumes, the science behind candy-inspired scents, and the impact of social media on the fragrance industry. With the rise of ‘perfume that smells like candy’, consumers are seeking out fragrances that not only smell good but also evoke emotions and memories.
Perfume Fixatives: The Secret to Long-Lasting Fragrance

Ever wondered why some perfumes linger on your skin for hours while others fade away in minutes? The answer lies in a crucial ingredient: perfume fixatives. These unsung heroes of fragrance formulation are the backbone of scent longevity and stability. Let’s explore what fixatives are, how they work, and why they’re essential for every memorable perfume. […]
[Note by Note] The Complete Scientific Guide to Perfume Layers
Understanding perfume notes isn’t merely an indulgence of the senses but also a study in precision chemistry, allowing us to create, choose, and apply perfumes with informed confidence. By dissecting the perfume layers, commonly known as perfume notes, we fully appreciate the complexity these fragrances carry.
What They Don’t Tell You About Perfume Formulation (and Why Perfume Oxidation Is the Silent Killer
Ever wondered why your favorite perfume sometimes smells different after a few months, or why some scents seem to fade faster than others? The answer lies in the fascinating world of perfume formulation and the often-overlooked process of oxidation. Let’s break down how perfumes are crafted, why oxidation happens, and what you can do to […]
The Rise of Savory Scents: Why Perfume Is Getting Weirder—and Better
The fragrance world is undergoing a bold transformation. Gone are the days when perfumes were defined solely by sweet florals, juicy fruits, or creamy vanillas. Today, adventurous noses are seeking out scents that challenge tradition—ushering in a new era of savory and unconventional fragrances. The Rise of Savory Notes in Perfume Savory notes—think herbs, spices, […]