The Power of Fragrance Psychology: Unlocking Emotions and Behaviors

fragrance psychology

Ever walk into a room and suddenly be taken back to a distant memory, all thanks to a certain smell? That’s not just you having a strong imagination—it’s the profound impact of fragrance psychology. This discipline dives deep into how scents affect our feelings, attitudes, and even behaviors through fragrance psychology. The olfactory bulb, where smell is first processed in the brain, sends signals straight to the amygdala and hippocampus, the brain areas that handle emotion and memory, highlighting the importance of fragrance psychology.